LONGFOR GROUP(HK:00960) Xin Lang Zheng Quan·2025-09-19 10:28Core Insights - The conference on the digital transformation of the real estate industry was held at Tsinghua University, focusing on the theme "Digital Chain Future, Intelligent New Thinking" [3] - The real estate sector is undergoing rapid digital transformation, moving from a "rough" to a "refined" approach, driven by the need for improved efficiency in various aspects such as space, energy, organization, and service [3][5] - The CEO of Longfor Group emphasized that digital transformation is essential for survival and competitiveness in the industry, citing a significant efficiency improvement in project design timelines [3][5] Group 1 - Longfor Group has invested over 10 billion in product research and development since 2014, developing a methodology for digital transformation that can be referenced by the industry [5] - The roundtable discussion highlighted the importance of not only introducing digital tools but also restructuring organizational capabilities and business logic for effective digital transformation [5][7] - The digital transformation initiative is supported by a large research and development team at Qian Ding Digital Technology, which integrates advanced technologies like AI, BIM, IoT, and digital twins to serve over 3,600 enterprises across various sectors [7][8] Group 2 - The "Real Estate Digital Transformation White Paper" was officially released, addressing industry challenges and providing actionable solutions for digital capability building and future technology directions [8][10] - The white paper aims to guide the industry in finding suitable transformation paths, emphasizing a human-centered, data-driven, and sustainable approach in the era of digital real estate [10]