调研速递|省广集团接受投资者网上调研，聚焦业务增长与发展战略要点

Core Insights - The company reported a year-on-year revenue growth of 22.78% in the first half of the year, primarily driven by its digital marketing segment [1] - The overseas marketing business experienced a significant growth rate of 36.73%, indicating the company's commitment to building a global marketing platform for brands, games, apps, and cross-border e-commerce [1] Group 1: Financial Performance - The company's revenue growth is attributed to the digital marketing business, which has become a key driver of overall performance [1] - The overseas marketing segment's growth rate of 36.73% highlights the company's strategic focus on international expansion and collaboration with Chinese enterprises [1] Group 2: Technology and R&D - The company is closely monitoring the application of artificial intelligence in the advertising marketing industry, leveraging new technologies for business optimization and innovation [2] - Future R&D investment plans and the proportion of R&D spending relative to revenue will be detailed in the annual report [2] Group 3: Strategic Development - The company has been dedicated to the continuous transformation and upgrading of the marketing industry, focusing on resource integration and business structure optimization [2] - Emphasis on market share consolidation through strategic upgrades and resource integration to enhance market influence [2]