Shede Spirits (SH:600702) Quan Jing Wang·2025-09-19 10:35Core Viewpoint - The "Taozui 8" strategic product launch and innovation platform initiation marks a comprehensive upgrade of the Taozui brand strategy by Shede Liquor, emphasizing a new operational model and collaboration with partners [1][3][4]. Group 1: Strategic Developments - The "Taozui 8" product is positioned as a long-term flagship item targeting the banquet market, priced between 100-200 yuan, featuring a rich and smooth taste profile [8]. - The new operational strategy shifts from a traditional "manufacturer-led, distributor-operated" model to a "manufacturer-led, platform self-operated" model, promoting transformation from product distributors to brand co-builders [3][4]. - The launch event was attended by key government officials and company leaders, highlighting the importance of local government support for the development of Shede Liquor [2]. Group 2: Brand and Market Positioning - Shede Liquor aims to enhance brand internationalization and production capacity, contributing to the recognition of Shehong as a top county in China [2]. - The "Taozui" brand will leverage platform innovation to optimize product structure and business models, fostering long-term development and mutual benefits with quality distributors [5][6]. - The design of "Taozui 8" reflects a blend of traditional and modern aesthetics, appealing to consumers' dual pursuit of quality liquor and artistic beauty [8]. Group 3: Collaborative Efforts - The event included the signing of strategic cooperation agreements with key regional partners, establishing a nationwide channel network [8]. - The innovation platform's co-founders were officially recognized, indicating a collaborative approach to brand development and market expansion [7].