HAIER SMART HOME(SH:600690) Quan Jing Wang·2025-09-19 10:41Core Insights - Haier's refrigerator holds a 34.7% retail market share in Malaysia, making it the leading brand in the country known for its durians, with one in three households choosing Haier [1] Group 1: Market Position - Haier's strong market performance is attributed to its high-end branding and localized innovative products that meet local consumer needs [1] - The company has launched a specialized freezing solution for durians, featuring rapid freezing technology and customized storage options to cater to Malaysian preferences [1] Group 2: Digital Transformation - Haier is enhancing operational efficiency through a multi-dimensional digital transformation, improving logistics, service, marketing, and information management [2] - The logistics system automatically assigns orders and provides real-time delivery status, significantly increasing efficiency and transparency [2] - Haier's service network includes over 1,400 sales points and 55 flagship stores, aiming to expand to 75 brand stores in Malaysia, ensuring 24/7 service coverage [2] - The marketing strategy includes localized activities such as durian season promotions and sponsorship of badminton events to enhance brand affinity and conversion rates [2] - Information management has been digitized to reduce errors and improve efficiency, replacing traditional manual processes with digital tools [2]