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Core Insights - The article highlights the challenges faced by real estate sales personnel in a difficult market, emphasizing the pressure to meet performance metrics despite declining customer engagement [3][4][5][6][7][8][9][10] Group 1: Sales Pressure and Strategies - Sales personnel are under significant pressure to meet performance metrics, leading to increased phone calls to potential clients, often resulting in negative responses [3][4][5][6] - The shift in focus from sales volume to customer engagement metrics reflects the current market conditions, where traditional methods are becoming less effective [7][8] - Sales strategies have evolved to include both online and offline channels, but the effectiveness of these methods is diminishing, with many sales personnel reporting low conversion rates [9][10] Group 2: Market Dynamics - The current buyer's market requires sales teams to actively seek out potential clients, leading to a higher workload without corresponding results [7][8] - The transformation of sales metrics from direct sales to phone call quotas indicates a reactive approach to declining sales performance [6][8] - The reliance on traditional marketing methods is being challenged, with companies exploring digital marketing and customer relationship management to improve engagement [9][10] Group 3: Industry Trends - There is a growing trend towards digital transformation in real estate marketing, with companies investing in data analytics for targeted marketing [9][10] - The collaboration between projects and distribution channels is shifting towards performance-based models, reflecting the need for more effective partnerships [10] - The overall marketing strategy is evolving to encompass a broader range of factors, including product quality and customer service, to enhance overall effectiveness [10]