Cracker Barrel says traffic is down, but loyalty signups are up since rebranding controversy

You can find original article here Nrn. Subscribe to our free daily Nrn newsletter. Cracker Barrel reported 5.4% same-store sales growth despite a 2.9% revenue decline for its fourth quarter, in the company’s first earnings call since the logo change controversy. The financial results, covering the period ending Aug. 1, reflect performance just before Cracker Barrel faced public scrutiny when a viral video of one of its modernized stores was posted on Aug. 2. Since then, the brand has changed back to its ...