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投资分化 | 2025年9月房地产企业新增土地储备报告
Sou Hu Cai Jing·2025-09-19 11:46

Core Insights - The report indicates a seasonal decline in land acquisition by real estate companies, with a focus on core cities and risk control strategies [6][10][14] - The land supply in second and third-tier cities is rebounding, with an emphasis on revitalizing idle land through market-oriented methods [16][19][20] Group 1: Land Acquisition Trends - In the first eight months of 2025, the top 50 real estate companies added a total of 3,624.23 million square meters of land, a year-on-year increase of 7.19% [10][13] - The monthly land acquisition area for the top 50 companies in August was 225.64 million square meters, a month-on-month decrease of 54.03% [10][14] - Major players like China Overseas Land & Investment, China Merchants Shekou, and Poly Developments led in land reserves, with respective areas of 309.37 million, 275.64 million, and 267.19 million square meters [13][14] Group 2: Market Dynamics - The supply of residential land in first, second, and third-tier cities reached 577 plots, with a total planned building area of 3,748.90 million square meters, a month-on-month increase of 43.52% [16][18] - The starting floor price for supplied land was 3,709 yuan per square meter, down 5.64% month-on-month [16][19] - The average premium rate for land transactions was 4.76%, indicating a competitive but cautious market environment [24][28] Group 3: Policy and Market Response - Local governments are encouraged to adopt market-oriented approaches to activate idle land, with a focus on improving land utilization efficiency [19][20][39] - The issuance of local government bonds reached 9,776 billion yuan in August, slightly down from previous months, indicating ongoing financial support for land acquisition and urban development [20][23] - The trend of "direct repurchase" of land plots is gaining traction, providing stability for real estate companies amid market fluctuations [24][28]