FINANCIAL STREET(SZ:000402) Qi Lu Wan Bao·2025-09-19 12:25Core Viewpoint - The article emphasizes the importance of protecting financial consumer rights and enhancing public awareness of financial rights through targeted promotional activities at the bank's branch [1][6]. Group 1: Financial Rights Protection Initiatives - The bank has implemented a "financial rights protection scenario transformation" in its branch, focusing on creating an environment that promotes awareness of financial rights [3]. - Promotional materials, including banners and posters, are strategically placed to convey the message that "protecting rights is closely related to a better life" [3]. - On-site presentations are designed around real-life financial rights cases and practical protection guidelines, addressing issues like illegal collection of personal financial information and misleading financial services [3][5]. Group 2: Targeted Training for Staff and Customers - Specialized training sessions for branch staff, including tellers and lobby managers, focus on three key areas of rights protection: personal financial information protection, access to legitimate financial services, and customer autonomy in financial transactions [5]. - For in-store customers, personalized sessions cover high-frequency rights areas such as savings and payment rights, investment and wealth management rights, and credit and insurance rights [5]. - The training emphasizes the importance of safeguarding personal information, understanding financial product details, and knowing how to file complaints or seek arbitration in case of disputes [5][6]. Group 3: Future Commitment to Rights Protection - The bank plans to continue enhancing its rights protection initiatives, integrating them into the entire service process to better safeguard public interests and contribute to a better life [6].