Guan Cha Zhe Wang·2025-09-19 12:30Core Viewpoint - The State Administration for Market Regulation has decided to investigate Chengdu Kuaigou Technology Co., Ltd. for suspected violations of the Electronic Commerce Law of the People's Republic of China [1][3]. Group 1: Company Overview - Chengdu Kuaigou Technology Co., Ltd. was established on October 31, 2019, with a registered capital of 50 million yuan. It is a wholly-owned subsidiary of Beijing Kuaishou Technology Co., Ltd. and primarily operates the e-commerce platform "Kuaishou Xiaodian," providing services for supplier and service provider onboarding, as well as live broadcast base entry [1]. Group 2: Regulatory Context - The Central Committee of the Communist Party of China and the State Council emphasize the importance of a healthy development of the platform economy, advocating for a robust governance system and enhanced regulatory measures [3]. - The live e-commerce sector, as a significant part of the platform economy, plays a crucial role in innovation, consumption promotion, and job creation. However, it faces challenges such as complex legal relationships and frequent violations, including false marketing and counterfeit goods [3][4]. Group 3: Investigation Details - The decision to investigate Chengdu Kuaigou Technology Co., Ltd. aims to enforce the responsibilities of e-commerce platforms, protect the legitimate rights of consumers and small businesses, and enhance compliance within the live e-commerce industry [4]. - The investigation will be conducted fairly and impartially in accordance with the Electronic Commerce Law, with results to be disclosed to the public in a timely manner [4].