“五粮液日”闪耀大阪世博会 中国白酒香飘世界舞台

Core Insights - Wuliangye, a senior partner of the China Pavilion at the 2025 Osaka Expo, hosted a unique brand theme day event to showcase Chinese liquor culture and the value of Chinese national brands [1][3] - The event featured immersive cultural experiences and wine tasting, allowing international guests to appreciate the depth of Chinese Baijiu culture [1][3] Group 1: Event Highlights - The event included storytelling, classic product displays, and interactive activities to engage the audience [1] - Wuliangye presented a commemorative gift box to the China Pavilion, symbolizing the friendship and collaboration between the two parties [1] - The exhibition showcased various themes such as sustainable development and intangible cultural heritage through diverse formats like sand painting and videos [2] Group 2: Brand Representation - The exhibition highlighted Wuliangye's historical achievements since its debut at the 1915 Panama International Exposition, emphasizing its century-long legacy [2] - A central display featured a range of Wuliangye products, including special editions and traditional series, showcasing the brand's rich product matrix and cultural significance [2] - The event incorporated elements of Sichuan culture, such as bamboo and panda motifs, enhancing Wuliangye's image as a cultural ambassador for the region [2] Group 3: Future Commitment - Wuliangye aims to continue promoting the internationalization of Chinese Baijiu culture, using its products as a medium to foster global dialogue and cultural exchange [3] - The company is committed to creating a harmonious living experience for global consumers through the storytelling of Chinese Baijiu [3]