CHINA RES BEER(HK:00291) Zheng Quan Ri Bao·2025-09-19 12:45Core Viewpoint - The event highlighted the importance of social responsibility in the Chinese liquor industry, emphasizing the need for rational drinking and the promotion of a healthy drinking culture [1][3]. Group 1: Industry Initiatives - The "National Rational Drinking Promotion Week" focuses on three main missions: promoting rational and civilized drinking, caring for youth and discouraging underage drinking, and encouraging moderate drinking for a happy life [1]. - The Chinese liquor industry aims to enhance its social responsibility through innovative methods such as public welfare-themed microfilms and collaborations with research institutions like the Chinese Center for Disease Control and Prevention [1]. Group 2: Company Commitment - China Resources Beer has been committed to leading industry development and promoting responsible drinking, emphasizing quality and sustainability as core values [2]. - The company aims to build a new development pattern in the liquor industry characterized by shared responsibility and value, focusing on product quality, green development, and advocacy for rational drinking [2]. Group 3: ESG and Sustainability - The rise of ESG (Environmental, Social, and Governance) principles presents both opportunities and challenges for the Chinese liquor industry, necessitating improvements in ESG practices and compliance with international disclosure standards [2]. - The industry is encouraged to integrate green production, responsible management, and corporate governance to transition towards a modern, low-carbon, and inclusive industry [2]. Group 4: Youth Advocacy - A joint initiative was launched to oppose underage drinking and promote a healthy drinking culture, reflecting the industry's commitment to social responsibility and the well-being of youth [3]. - The initiative aims to create a supportive environment for the healthy growth of young people and to foster a civilized drinking culture in society [3].