Sou Hu Cai Jing·2025-09-19 13:13Group 1 - The State Administration for Market Regulation (SAMR) has decided to investigate Chengdu Kuaigou Technology Co., Ltd. to enforce e-commerce platform responsibilities and protect consumer rights [3][4] - The live-streaming e-commerce sector, as a significant part of the platform economy, has faced issues such as false marketing and counterfeit products, prompting strong public concern [3] - SAMR aims to enhance compliance in the live-streaming e-commerce industry by establishing a regulatory framework and cracking down on illegal activities [3][4] Group 2 - Chengdu Kuaigou Technology Co., Ltd. is a wholly-owned subsidiary of Kuaishou Technology, primarily operating the e-commerce platform "Kuaishou Xiaodian" [7] - The platform offers services for supplier onboarding, service provider onboarding, and live-streaming base onboarding [7]