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潮玩、文创、二次元,2025全球首发节带来多元跨界新体验
Xin Jing Bao·2025-09-19 13:24

Core Viewpoint - The "2025 Global Launch Festival" has been officially launched in Beijing, focusing on the "Five Firsts Economy" to create a new consumption experience for citizens and tourists until the end of the year [1][2] Group 1: Event Overview - The festival features a main venue and multiple sub-venues, promoting a diverse social and entertainment consumption scene [1] - The main venue includes various functional exhibition areas showcasing over 20 well-known companies and a range of new and limited edition products [1][2] - The event aims to attract young consumers through interactive experiences, including performances by popular Cosers and live music from Latin American artists [1][2] Group 2: Activities and Engagement - Sub-venues in commercial areas like Wangfujing and Xifanli will host various activities, creating a city-wide festive atmosphere [2] - Future activities will focus on themes such as fashion, national jewelry, and smart technology, integrating instant sales and cross-border exhibitions [2] - The organizing committee plans to enhance public participation through creative products like the "Beijing Launch Calendar" and "Launch Check-in Passport" to convert online traffic into offline footfall [2]