XIAOMI(HK:01810) Mei Ri Jing Ji Xin Wen·2025-09-19 14:01Core Insights - Xiaomi's President Lu Weibing emphasized that the company is not merely riding on Apple's coattails, but rather has significantly improved its product capabilities [2][4] - The Xiaomi 17 series is described as a transformative product line for the company, marking a critical shift in its digital series with a comprehensive upgrade across all models [2][4] - The series includes three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, all of which will debut with the fifth-generation Snapdragon 8 Supreme mobile platform [2][4] Product Development - The Xiaomi 17 series has been designed with energy efficiency and durability in mind, with a substantial investment of 1 billion yuan (approximately 10 million) in the back screen technology [4] - Lu Weibing noted that while competitors may attempt to follow suit, the high costs associated with such advancements may deter them [4] Market Strategy - The company aims to attract more Apple users by ensuring compatibility with the iOS ecosystem through its own operating system, 澎湃OS [4] - Xiaomi has seen a gradual increase in Apple users transitioning to its devices, with 14% of Xiaomi 14 users and 16% of Xiaomi 15 users previously owning Apple products [4] Competitive Positioning - Xiaomi 17 series is positioned as a direct competitor to the iPhone, with a focus on superior imaging, battery life, and signal quality compared to Apple devices [4][7] - CEO Lei Jun reinforced the message that the Xiaomi 17 series represents a significant leap in product capabilities, directly challenging Apple's market position [7]