火爆的折扣店,“凌乱的现场陈列”,你是不是有些不可思议?
Sou Hu Cai Jing·2025-09-19 14:14

Core Insights - The retail industry is experiencing a shift in focus from elaborate product displays to prioritizing product value and pricing due to changing consumer behavior during economic tightening [2][3][5] Group 1: Changes in Retail Display Practices - There has been a noticeable decline in the emphasis on detailed product displays in retail, which were previously considered essential for driving sales [2] - The rise of discount stores has contributed to this shift, as consumers are now more focused on the price and value of products rather than the aesthetics of their presentation [3][5] Group 2: Impact of Economic Conditions on Consumer Behavior - During periods of consumer spending restraint, shoppers are increasingly seeking value for money, leading to a decreased interest in the intricacies of product displays [3] - The success of stores like Hema, which achieve high sales despite less meticulous displays, highlights the effectiveness of prioritizing product turnover and efficiency over presentation [3][5] Group 3: Retail Strategy and Operational Efficiency - Discount store formats have improved product turnover efficiency through pre-packaged fresh goods and bulk displays, which also reduce labor and management costs [5] - Retailers must align their display strategies with their business model, focusing on operational efficiency and meeting consumer demands to enhance economic performance [5]