【两化一振兴】从“愁卖”到“俏销”！上桥村靠电商激活“双果”经济

Core Insights - The article highlights the successful transformation of Shangqiao Village from struggling with fruit sales to establishing a thriving agricultural economy through e-commerce and specialty products [1][8] - The village has implemented a comprehensive supply chain model that includes sorting, packaging, and direct sales, significantly improving the sales process for local farmers [3][5] Group 1: Agricultural Development - Shangqiao Village has leveraged its unique climate and soil conditions to cultivate long jujubes and plums, addressing previous challenges of unsold produce and price suppression by middlemen [5][6] - The establishment of a sales service team and a collective economic cooperative has enhanced quality control and market access for local farmers [5][6] Group 2: E-commerce and Sales Strategy - The village has adopted an "e-commerce + logistics + live streaming" model to boost sales, attracting talent back to the village for live streaming promotions [5][8] - Daily order volumes for plums reach approximately 2,000, with sorting lines capable of processing 10,000 to 20,000 pounds of plums daily, ensuring freshness [3][5] Group 3: Economic Impact - The new supply chain has led to increased sales volumes and higher incomes for villagers, contributing to job creation and overall economic growth [6][8] - The village plans to maintain quality control of long jujubes and continue attracting young talent to further enhance rural revitalization efforts [8]