Cracker Barrel(US:CBRL) Fox Business·2025-09-19 17:11Core Viewpoint - The owner of Steak 'n Shake, Sardar Biglari, is leading a proxy battle against Cracker Barrel's board, claiming that their leadership has significantly destroyed shareholder value [1][3]. Group 1: Proxy Battle and Leadership Critique - Biglari Capital, which owns 2.9% of Cracker Barrel's common stock, is urging shareholders to vote against the re-election of CEO Julie Masino and director Gilbert Dávila due to perceived failures in leadership [1][3]. - The proxy filing states that the board has failed to understand the brand and its customers, leading to a significant loss in shareholder value [3][4]. - Biglari Capital accuses the board and management of betraying the company's heritage and alienating loyal customers, which has undermined investor confidence [4]. Group 2: Brand Strategy and Backlash - The strategies implemented by Cracker Barrel's management are criticized for worsening existing challenges, culminating in a brand refresh that Biglari Capital describes as one of the worst blunders in recent history [4]. - Following the backlash from a logo redesign, Cracker Barrel's stock price declined, prompting the company to reverse its decision and retain the original logo [7][9]. - Cracker Barrel issued an apology and acknowledged the need to listen to customer feedback, reaffirming its commitment to its heritage and customer service [11].