Sou Hu Cai Jing·2025-09-19 18:43Core Viewpoint - The State Administration for Market Regulation has initiated an investigation into Chengdu KuaiGou Technology Co., Ltd. for suspected violations of the E-commerce Law of the People's Republic of China, highlighting the regulatory scrutiny in the live e-commerce sector [2][3]. Company Summary - Chengdu KuaiGou, established in October 2019, is a wholly-owned subsidiary of Kuaishou Technology, primarily operating the e-commerce platform "Kuaishou Xiaodian" [2]. - The company provides services such as product listing, transaction management, and traffic conversion for merchants, playing a crucial role in Kuaishou's e-commerce ecosystem [2]. - As of 2024, Chengdu KuaiGou has 773 insured employees and its business scope includes technology services, advertising, and computer system services [2]. Industry Summary - The live e-commerce sector is recognized as a significant part of the platform economy, contributing to innovation, consumption, and employment [3]. - The market regulator emphasizes the need for improved compliance in the live e-commerce industry due to prevalent issues such as false marketing and counterfeit products [3]. - The investigation into Chengdu KuaiGou aims to enforce platform responsibilities and protect the rights of consumers and small businesses, promoting higher compliance standards in the industry [3][4].