Fengyuzhu(SH:603466) Zhong Guo Zheng Quan Bao·2025-09-19 20:18Core Insights - The article highlights the transformation of cultural spaces through the integration of technology, culture, and commerce, exemplified by the "Three-Body Future Academy" project in Shanghai's Fengxian District, which leverages the popular sci-fi IP "Three-Body" [1][2][3] Group 1: Company Strategy - The company aims to shift from passive exhibition experiences to active, immersive ones, allowing audiences to engage based on their interests and emotional values [2][3] - The focus is on maintaining a playful and innovative culture within the company, which is seen as essential for sustaining competitive advantage in a changing market [2][3] - The company is exploring the integration of emerging technologies, such as embodied intelligent robots, into cultural tourism scenarios to enhance visitor experiences [1][5] Group 2: Technological Integration - The project utilizes advanced technologies like AR, XR, and AIGC to create a multi-sensory experience that engages audiences emotionally and intellectually [3][4] - The company emphasizes the importance of translating new technologies into tangible experiences that audiences can see, touch, and feel [4] - Future developments may include the incorporation of AI models to create more personalized and interactive tour experiences [5] Group 3: Market Potential - The company sees potential for revitalizing cultural and science museums across the country by applying similar innovative approaches [4] - The integration of technology in cultural spaces is viewed as a way to breathe new life into local cultural content while ensuring effective operation and commercialization [4]