After logo backlash, Cracker Barrel turns to loyalty members for feedback

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Dive Brief: Cracker Barrel’s loyalty program is a bright spot in an otherwise rough past month during which the company faced backlash over a failed logo redesign and store renovation effort. Membership is up 300,000 since Aug. 19, President and CEO Julie Masino said on a Q4 2025 earnings call Wednesday. The company plans to listen closely to what customers say in the futur ...