“苏超”赛场90分钟之外的经济账本：带动超九成观众延伸消费

Core Insights - The "Su Chao" football league has become a phenomenon in Jiangsu, with significant attendance and viewership, leading to increased local tourism and consumption [1][2][3] Group 1: Event Popularity and Attendance - The "Su Chao" league has attracted a total of 1.494 million attendees by August 31, averaging about 24,900 spectators per match, with online viewership exceeding 1.33 billion [1] - The ticket winning rate for the Nantong team's home games is only 4.5%, indicating high demand and competition for tickets [1][3] Group 2: Economic Impact and Consumer Behavior - 95.9% of attendees reported spending beyond ticket costs, with 5.9% of them indicating that the event stimulated additional consumption [6] - The average expenditure for out-of-town visitors ranges from 1,000 to 2,000 yuan, highlighting the economic impact of the league on local businesses [6] Group 3: Government Initiatives and Plans - The Jiangsu provincial government has launched a three-year action plan to leverage the "Su Chao" league for cultural tourism development, promoting various promotional activities and collaborations [2][9] - The plan includes initiatives like "Su Chao Carnival" and "Su Chao Night Economy" to enhance the synergy between sports events and local tourism [2][9] Group 4: Local Business Engagement - Local businesses are capitalizing on the "ticket root economy," offering discounts and promotions linked to "Su Chao" tickets, which has led to increased foot traffic and sales [6][8] - For instance, the Nantong Wanda Plaza set up large screens for immersive viewing experiences, attracting significant crowds and generating substantial sales [4][5] Group 5: Broader Implications for Cultural and Economic Integration - The "Su Chao" league is seen as a key driver for integrating sports, culture, and commerce in Jiangsu, with plans to develop themed travel routes and enhance local brand visibility [9][10] - The league's success is attributed to Jiangsu's strong consumer base, extensive transportation network, and cultural heritage, which collectively support its growth [11]