Zhi Tong Cai Jing·2025-09-19 23:28Core Viewpoint - Microsoft announced an increase in the suggested retail prices of several Xbox consoles in the U.S. market starting in October, citing changes in the macroeconomic environment as the reason for the price adjustment [1] Group 1: Price Adjustments - The price of the Xbox Series S standard version has been raised from $379 to $399, while the 1TB storage version is now priced at $449 [1] - The Xbox Series X digital version (without a disc drive) has increased by $50 to $599, and the Xbox Series X disc version has also seen a $50 increase to $649 [1] - The 2TB top configuration price has risen from $729 to $799 [1] Group 2: Market Context - The price adjustments are believed to be related to recent tariff policies implemented by the Trump administration, which have affected various consumer goods and increased product costs [1] - This marks the second price increase for Xbox consoles in the U.S. this year, with competitors Sony and Nintendo also raising their console prices following the tariff changes [1] - The current inflationary pressures on U.S. consumers may intensify competition in the gaming hardware market and test consumer purchasing power [2]