Fengyuzhu(SH:603466) Zhong Guo Zheng Quan Bao·2025-09-20 00:39Core Insights - The article highlights the integration of technology, culture, and commerce in the new cultural space developed by Fengyuzhu, centered around the popular sci-fi IP "The Three-Body Problem" [1][3]. Group 1: Company Strategy - Fengyuzhu aims to transform passive exhibitions into active experiences, enhancing audience engagement through immersive and interactive technologies [4][5]. - The company emphasizes the importance of maintaining a playful and innovative culture to adapt to changing market dynamics and find new growth opportunities [3][6]. Group 2: Technological Integration - The cultural space utilizes advanced technologies such as AR, XR, and AIGC to create a multi-sensory experience that captivates audiences [4][6]. - Fengyuzhu has established a Smart Robotics Research Institute to explore the application of humanoid robots and AI in cultural tourism, enhancing the interaction between humans and machines [7]. Group 3: Market Potential - The company believes that many cultural and science museums across the country could benefit from a similar transformation, leveraging new technologies to revitalize local cultural content [5][6]. - The successful implementation of these innovative experiences could open new avenues for growth and engagement in the cultural sector [3].