Sou Hu Cai Jing·2025-09-20 01:27Group 1 - The core viewpoint of the article is to provide a comprehensive guide for MCN institutions to successfully enter the Kuaishou e-commerce platform in 2025 [1] Group 2 - Entry requirements for Kuaishou e-commerce MCN institutions include being a legally registered enterprise in mainland China, having a relevant business scope, and signing at least 5 Kuaishou influencers with a stable relationship and a minimum of 100,000 followers each [3] - Institutions must provide proof of collaboration with 5 quality e-commerce influencers and demonstrate a revenue of over 500,000, reflecting their ability to incubate and monetize influencers [3] - A complete operational, business, and content team is required to provide ongoing support for influencers [3] Group 3 - The application process involves finding the "institution entry" channel on the Kuaishou service provider platform [5] - Detailed information must be filled out, including company name, address, business license number, and legal representative information [6] - Accurate contact information for the operational team member responsible for the application must be provided [7] - An introduction of the institution should highlight strengths such as supply chain capabilities and content expertise [8] - A list of signed influencers, including their Kuaishou IDs, follower counts, and representative works, is a key part of the review [9] - Institutions should outline their development plans, including goals, types of influencers to be incubated, and expected GMV [10] Group 4 - After approval, institutions will sign agreements, access the institutional backend, and bind influencers to officially start their Kuaishou e-commerce journey [12] - It is crucial for institutions to actively communicate with platform representatives to secure activity resources for growth [12]