发挥数据价值，推动传媒产业创新变革

Core Insights - The release of data value is accelerating the reconstruction of content production, user interaction, and platform service models in the media industry, injecting new vitality into the sector [1] - Data-driven decision-making is replacing traditional experience-based judgments, optimizing resource allocation, and enhancing operational efficiency in media services [2] Group 1 - The application of data is transforming brand communication from a broad approach to precise targeting, enhancing the attractiveness and interactivity of brand messaging [2] - The media industry's data capability construction is accelerating, with a focus on exploring the value of data elements while ensuring data security and compliance [2] - The integration of local media with urban business environments is expected to enhance the core advantages of information dissemination and resource linking, shaping city images and showcasing urban vitality [2]