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2025年全国理性饮酒宣传周将启动,影响人群已达到5亿人次
Xin Jing Bao·2025-09-20 01:55

Group 1 - The "National Rational Drinking Promotion Week" has reached its 10th anniversary, with the number of people influenced increasing from 33 million to 500 million, and the number of covered cities expanding from 354 to 563 [1] - The event focuses on three main missions: "Rational and Civilized Drinking, Refusing Drunk Driving," "Caring for Growth, No Drinking for Minors," and "Moderate Drinking, Happy Living," utilizing innovative methods such as public welfare-themed micro-movies and AI technology [1][2] - The China Alcohol Industry Association has released the first "China Alcohol Industry ESG Development Report" and established the first ESG group standards for the industry, including guidelines for ESG disclosure and evaluation [1] Group 2 - The 2025 National Rational Drinking Promotion Week will officially launch during the Wuhan Wine Expo in October, with new promotional plans including the use of 79 airport screens and various outreach initiatives [2] - The association plans to release the "China Alcohol Industry ESG Index" and invite international organizations to join in promoting rational drinking, thereby enhancing the international influence of the industry's social responsibility [2] - The ESG report disclosure rate for A-share liquor companies reached over 80% in 2023, significantly higher than the A-share market average of 40.29% [3] Group 3 - The alcohol industry has reportedly reduced carbon dioxide emissions by over 4.2 million tons, equivalent to planting 160,000 acres of trees, and has saved water by at least 15 million tons in 2022 [3] - The average proportion of green packaging products in the industry is 55%, with leading companies achieving rates of 90%-100% [3] - The industry is accelerating the introduction of environmental protection devices and processes, phasing out outdated production capacity, and promoting renewable energy projects to drive green development [3]