Core Viewpoint - Meituan Waimai is enhancing its "Mingchu Liangzao" initiative by providing subsidies to more merchants, aiming to promote transparency in food preparation and increase consumer trust [1][2]. Group 1: Initiative Details - The "Mingchu Liangzao" program was launched earlier this year, allowing merchants to apply for live streaming of their kitchens, with consumers able to recommend merchants for participation [1]. - Meituan is offering hardware and installation subsidies, as well as platform traffic support, to help quality food safety merchants develop better [1]. - A total investment of 100 billion yuan is planned to support the initiative, which aims to cover 100,000 stores and strengthen industry infrastructure [1]. Group 2: Participation and Impact - As of mid-September, 300,000 merchants, over 3,000 chain brands, and 60,000 chain stores have joined the "Mingchu Liangzao" program [1]. - Merchants participating in the program have seen order volume increase by 5% to 8.6%, a 23% reduction in consumer complaints, and a 12% increase in repurchase rates [2]. - Positive consumer feedback has increased, with keywords like "trustworthy," "clean," and "hygienic" rising from 12% to 35% in reviews [2]. Group 3: Technological and Operational Support - Meituan has launched a dedicated channel for "Mingchu Liangzao" on its app, enhancing visibility and resources for participating merchants [3]. - The company is providing free AI inspection capabilities to identify non-compliance behaviors in kitchens [3]. - Future investments will focus on improving camera hardware and data synchronization to enhance the live streaming experience [3]. Group 4: Pilot Programs - Pilot programs for "Mingchu Liangzao" have been initiated in provinces such as Zhejiang, Jilin, and Gansu, allowing merchants to showcase food preparation live [4].
推动外卖透明化,美团宣布将为更多“明厨亮灶”商家提供补贴