低利率环境扰动家庭资产配置格局

Group 1 - The core viewpoint of the report indicates a shift in Chinese households' risk perception, showing a decrease in traditional survival-type risk anxiety while significantly increasing awareness of wealth-related risks [2][3] - The white paper, co-researched by Great Wall Life Insurance, Peking University, and Ipsos China, aims to clarify the current family protection needs and provide insights for the insurance industry's transformation [3] - The research highlights that Chinese families are facing multiple challenges, including slowing income growth, increasing employment and debt risks, currency asset depreciation, and declining investment returns [3] Group 2 - The macroeconomic environment has six major impacts on family risk: intensified income and debt risks due to economic restructuring, purchasing power risks from inflation, asset allocation changes from low interest rates, consumption and investment strategy impacts from exchange rate fluctuations, social security pressure from an aging population, and a structural transformation trend in family asset allocation [3] - Compared to 2023, the current survey shows a decrease in attention to risks related to illness, retirement, accidental injury, and death, while awareness of wealth security and management risks has significantly increased [3][4] - Consumer risk awareness is influenced by multiple factors, including confidence in China's economic development at the macro level, concerns about regional and industry development at the meso level, and the stability of household income sources at the micro level [3] Group 3 - In response to changing risks, consumers are adjusting their family asset allocations, with bank savings remaining a solid foundation, and commercial insurance combined with bank wealth management and government bonds forming a dual-track layout of "protection + stable returns" [4] - The report finds that family economic conditions, asset allocation, family structure, and external environmental factors significantly impact risk perception [4] - The decision-making process for selecting protection plans has evolved from focusing solely on product functionality to a comprehensive experience of "product + service" [4] Group 4 - Modern families express strong concerns in five areas: medical health (75.8%), retirement planning (68.2%), children's education (60%), wealth security (41.1%), and wealth inheritance (36.6%), reflecting a strong demand for certainty, security, and sustainability [4]