Core Insights - The tourism market is experiencing a peak in bookings as the National Day and Mid-Autumn Festival approach, with notable trends including staggered travel, autumn-themed trips, rising popularity of lesser-known destinations, and continued demand for self-driving and independent travel options [1][2][11] Group 1: Travel Trends - Staggered travel has become mainstream, with over 30% of users opting to travel before the peak holiday period to avoid crowds, primarily focusing on long-distance and outbound trips [2][4] - The search interest for "where to go with fewer people" surged by 200% in the past week, indicating a strong demand for crowd-avoidance strategies [4] - Autumn-themed travel is gaining traction, with a 125% increase in search interest for "autumn viewing" trips, particularly in northern regions [5] Group 2: Destination Preferences - Lesser-known cities are gaining popularity as travelers seek comfort and value, with destinations like Arxan, Tengchong, and Dunhuang becoming top choices [6] - Self-driving travel is preferred due to high prices and limited availability of flights and trains, with related interest increasing by over 100% in the past week [8] - Outbound travel is recovering, with Asian destinations remaining popular, while interest in long-haul trips to Australia and Europe is also rising [9] Group 3: Consumer Behavior - Modern travelers are increasingly valuing emotional experiences and cost-performance ratios, willing to invest in high-quality travel experiences [11] - The trend towards self-driving and independent travel reflects a shift towards more flexible and fragmented travel styles, with a focus on personal interests and experiences [11]
十一出行趋势预测:错峰赏秋成主流,小城自驾热度翻倍
Sou Hu Cai Jing·2025-09-20 04:21