河南文旅爆红密码：市场破局、政府护航，千年文明跑出经济加速度

Core Viewpoint - The article highlights the rapid growth of the cultural tourism industry in Henan, driven by a combination of rich historical resources, innovative market strategies, and supportive government policies, transforming the region's cultural heritage into a vibrant economic engine [1][2]. Group 1: Cultural Heritage and Resources - Henan is home to four of China's eight ancient capitals and boasts five UNESCO World Heritage sites, 420 national key cultural relic protection units, and over 65,000 immovable cultural relics, making it a treasure trove of historical resources [3][4]. - The province's cultural tourism has shifted from merely showcasing history to actively engaging visitors through modern technology and immersive experiences, allowing tourists to connect with history in a meaningful way [4][5]. Group 2: Market Innovation and Consumer Engagement - The cultural tourism sector in Henan is characterized by a strong market presence, with many successful products led by private enterprises, emphasizing the importance of creativity in a highly market-driven industry [6][7]. - The focus on experiential economy is evident, with attractions like the Kaifeng Wansui Mountain Martial Arts City offering interactive experiences that keep visitors engaged, resulting in significant revenue generation [6][7]. - The "Only Henan: Drama Fantasy City" has achieved profitability since its launch, attracting over 50 million visitors, with 80% coming from outside Henan, indicating a successful appeal to a broader audience [7]. Group 3: Government Support and Policy Framework - The success of Henan's cultural tourism is attributed to effective government policies that foster a supportive environment for market players, focusing on long-term mechanisms rather than short-term incentives [9][10]. - The government has implemented various initiatives to promote tourism, including financial incentives for travel agencies and cultural enterprises, which have significantly boosted visitor numbers and economic impact [9][10]. - By integrating cultural resources and promoting regional collaboration, Henan has developed a comprehensive tourism ecosystem, with projections of 1.03 trillion yuan in tourism revenue by 2024 [11].