Core Insights - The domestic OLED screen market, which accounts for over 60% of the global flexible OLED smartphone screen market, is focusing on high-end development [2] - Tianma and OPPO have launched an eye-care OLED smartphone screen with a low brightness of 1 nit in dark environments, indicating a trend towards value competition in domestic OLED screens [2] - The collaboration aims to enhance the competitiveness of domestic OLED screens through industry chain synergy, with a focus on localizing OLED emitting materials [3] Group 1 - The technological trends for OLED smartphone screens include eye-care features, high refresh rates, and foldable designs [2] - Tianma's OLED screens can achieve a refresh rate of up to 240Hz, providing smoother visuals [2] - The foldable smartphone market is experiencing stable growth, and Tianma is ramping up production of flexible OLED screens for both left-right and up-down folding designs [2] Group 2 - Currently, 90% of flexible OLED screens are used in smartphones, but Tianma plans to expand applications to automotive and IT sectors, with flexible OLED automotive displays expected next year [4] - Major competitors like BOE, Visionox, and TCL Huaxing are also establishing 8.6-generation flexible OLED or printed OLED production lines to capture opportunities in mid-size displays [4] - According to Sigmaintell, global shipments of flexible OLED smartphone screens are projected to reach nearly 300 million units in the first half of 2025, with a year-on-year growth of approximately 5.2% [4]
国产柔性OLED手机屏占比已超六成,下一步向高端要盈利