中国家庭风险结构巨变，低利率环境将重塑家庭资产配置格局

Core Insights - The macroeconomic changes in China are leading to various challenges for households, including slowing income growth, increased employment and debt risks, currency asset depreciation, and reduced investment returns [2] - The white paper identifies six major impacts of macroeconomic changes on household risks, including income and debt risk, purchasing power risk due to inflation, asset allocation shifts due to low interest rates, consumption and investment strategy impacts from exchange rate fluctuations, social security pressure from an aging population, and a structural transformation in household asset allocation [2] Household Risk Perception - There is a noticeable shift in household risk perception in China, with a decline in anxiety over traditional survival risks and an increase in awareness of wealth-related risks, particularly unemployment and asset depreciation [3] - Consumers are adjusting their asset allocation in response to these risk changes, maintaining bank savings as a solid foundation while combining commercial insurance with bank wealth management and government bonds for a dual strategy of protection and stable returns [3] Consumer Preferences - Consumers are increasingly interested in health-related value-added services, with 41% prioritizing health check-up services, and there is a growing demand for comprehensive retirement solutions that include not just insurance products but also community planning and home care support [4] Supply-Demand Mismatches - The white paper highlights four major mismatches in the insurance industry: 1. Mismatch between personalized demand and standardized supply, as the industry continues to offer one-size-fits-all products [5] 2. Mismatch between sufficient health coverage needs and low coverage supply, with the median cost of critical illness treatment reaching 300,000 yuan while average claims for critical illness insurance are below 100,000 yuan [5] 3. Mismatch between long-term wealth management needs and short-term supply, with a lack of products addressing cross-cycle financial management for child-rearing and personal retirement [5] 4. Mismatch between diversified retirement needs and weak collaborative supply, as the industry struggles to provide integrated solutions that combine cash flow with care services [6] Strategic Recommendations - To address these mismatches, the insurance industry must break away from a one-size-fits-all approach and focus on accurately identifying customer risks, shifting from a product-oriented to a family needs-oriented approach [7] - The industry should develop a comprehensive product system that includes a core medical insurance risk defense system, a commercial annuity-based retirement risk response system, a wealth preservation and growth system centered on participating insurance, and a wealth transfer system focused on leveraged life insurance and trust services [7] Service Ecosystem Development - The insurance industry should move beyond traditional compensation models to create a high-quality customer service ecosystem that integrates health management, retirement services, and wealth planning [8] - This includes providing a closed-loop service for health that encompasses check-ups, screenings, and rehabilitation, as well as connecting retirement services with community resources to address care needs [8]