市场监管总局对成都快购科技有限公司立案调查，快购回应：将积极配合

Core Viewpoint - The State Administration for Market Regulation has initiated an investigation into Chengdu Kuai Gou Technology Co., Ltd. for suspected violations of the E-commerce Law of the People's Republic of China, emphasizing the importance of regulatory compliance in the platform economy [1][2]. Group 1: Regulatory Actions - The investigation aims to strengthen the responsibilities of e-commerce platforms and protect the rights of consumers and small businesses [1]. - The regulatory body has highlighted the need for a robust governance system for the platform economy, focusing on both regulation and development [1]. - Chengdu Kuai Gou Technology has stated it will cooperate with the investigation and use this opportunity to enhance compliance and fulfill its social responsibilities [2]. Group 2: Industry Context - Live e-commerce is recognized as a significant part of the platform economy, contributing to innovation, consumption, and employment [1]. - The industry faces challenges such as false marketing and counterfeit products, prompting strong public concern and the need for improved regulatory measures [1]. - Chengdu Kuai Gou Technology, established in October 2019 with a registered capital of 50 million yuan, operates "Kuaishou Xiaodian," facilitating merchant onboarding and product management [4].