国际金价跌了，为什么国内购买黄金的人不多？主要有4大原因

Core Viewpoint - The recent surge in gold prices has not led to increased consumer purchases, indicating a paradox where high prices deter buying behavior despite historical peaks in value [1][14]. Group 1: Price Barrier - The price of gold jewelry has reached nearly 800 yuan per gram, nearly doubling from a few years ago, creating a significant barrier for average consumers [3]. - Young consumers, burdened by loans and limited income, prioritize practical spending over luxury items like gold [3]. Group 2: Investment Alternatives - The diversification of investment channels, including stocks, funds, and digital currencies, has reduced the reliance on gold as a primary investment option [4]. - The popularity of low-threshold investment products, such as funds through mobile payment platforms, has made them more appealing compared to physical gold [4]. Group 3: Changing Consumer Attitudes - Younger generations prioritize experiential consumption over traditional views of gold as a symbol of wealth, leading to a decline in gold jewelry sales [5][6]. - Social media influences consumer preferences, with younger individuals favoring items that offer immediate satisfaction and visibility over gold [6]. Group 4: Economic Uncertainty - Despite gold's traditional role as a safe haven during economic uncertainty, many consumers are opting to hold cash instead of investing in gold due to concerns about the economy [7]. - The volatility in the job market and the recent pandemic have heightened consumer caution, leading to a preference for liquid assets like bank deposits [7]. Group 5: Market Observations and Future Outlook - While overall gold consumption is declining, investment-grade products like gold bars and coins are seeing increased sales, indicating a split in consumer behavior [8]. - The decline in gold jewelry sales reflects changing consumer habits and aesthetic preferences, particularly among younger demographics [8]. - Regional differences in gold consumption are notable, with first-tier cities experiencing more significant declines compared to second and third-tier cities [8]. - The rise of gold mining companies' profits amidst declining consumer demand suggests a complex relationship between production and consumption in the gold market [9]. - The market is expected to stabilize as high prices suppress demand, potentially leading to a balance between supply and demand in the future [12].