传统、现代、赛事、服务……精准触达！政策“组合拳”显效 “入境游”超预期增长

Core Insights - The latest data from the National Immigration Administration indicates a significant increase in inbound tourism, with a total of 460 million border inspections from January to August 2025, including 51.3 million foreign visitors, a year-on-year increase of 27.8% [1] - The introduction of various visa, immigration, and payment facilitation policies has led to an unexpected growth in the inbound tourism market, particularly for foreign tourists [1][18] - The cultural richness and historical significance of China are major attractions for foreign tourists, enhancing their travel experience [1][18] Inbound Tourism Growth - From January to August 2025, foreign visitors accounted for 51.3 million, with visa-free entrants making up 15.89 million, representing 62.1% of all foreign visitors, marking a 52.1% increase year-on-year [1] - The implementation of a new policy extending the transit visa exemption from 72 hours to 240 hours (10 days) starting December 17, 2024, is expected to further boost inbound tourism [13][14] Cultural and Experiential Tourism - In cities like Xi'an and Nanjing, immersive cultural experiences combining heritage appreciation and local cuisine have become popular among foreign tourists [3][5] - The focus on cultural experiences is evident in various regions, with enhanced services such as multilingual support and international payment options being implemented to improve the inbound travel experience [5][6][10] Service Enhancements - The service level for inbound tourists is continuously improving, with efforts to provide multilingual services, international payment convenience, and accessible facilities [5][13] - New initiatives, such as the establishment of immigration service centers in tourist areas, aim to streamline processes for foreign visitors [10] Regional Developments - Regions like Shanxi have seen a significant increase in foreign visitors, with a reported 263% year-on-year growth in inbound numbers since the new policies were enacted [14] - Local governments are actively creating unique cultural tourism experiences to attract international visitors, enhancing the overall appeal of their destinations [14][16]