Sou Hu Cai Jing·2025-09-20 09:26Core Insights - Alibaba is launching a new independent mini-game business named "Yidian Interactive" shortly after Lingxi Entertainment's independence from Whale Entertainment [1][3] - Yidian Interactive is established as a comprehensive internet gaming platform focusing on H5 games and mini-programs, offering full-cycle services including product introduction, channel distribution, marketing promotion, and commercialization [3] Company Developments - Yidian Interactive was founded on June 28, 2023, and is fully owned by Whale Cultural Entertainment [1] - The new legal representative and director of Yidian Interactive is Wu Qian, who has previously held significant roles at Youku and Alibaba's IP trading platform [1] Historical Context - Alibaba has a history in the gaming sector, having launched a "Game Center" on mobile Taobao in 2014 and rebranding Jiuyou to "Ali Games" in 2016 [3] - The company shifted its focus towards monetizable mid-to-heavy games like "Three Kingdoms Strategy Edition," leading to a gradual decline in the emphasis on mini-games [3] - Wu Qian has a successful track record in managing IP derivative operations, achieving over 100 million in sales for the game "Travel Frog" within a month and a half [3]