上海内中环杀疯了！14.68万/㎡新盘遭疯抢，143%认购率掀购房潮

Core Insights - The Shanghai inner ring new housing market remains highly active, with several projects exceeding expected subscription rates [1][3] - The introduction of the "Six Policies" in late August has led to increased interest in properties outside the outer ring, yet some inner ring projects are also gaining traction [3][16] - The success of the Zhongjian New Community project is attributed to its high-quality presentation and innovative design, appealing to high-end buyers [5][18] Market Performance - The HeYue Changning project in Changning sold out its first batch, with a second batch priced at approximately 128,800 CNY per square meter [1] - The Feiyun Yuefu project in Pudong achieved sales exceeding 12.6 billion CNY within five months, highlighting the scarcity and product strength in the inner ring area [1] - The Zhongjian New Community project attracted 185 groups for 140 units, achieving a subscription rate of over 143% with an average price of 146,800 CNY per square meter [3][14] Product Features - The Zhongjian New Community features a 15,000 square meter real-life demonstration area, showcasing the quality of the buildings and amenities [5][7] - High-end materials and luxurious amenities, including a 3,000 square meter sunken courtyard clubhouse, are designed to appeal to affluent buyers [7][9] - The project is marketed as a zero-carbon community, aligning with current trends in sustainability and high-quality living [7][18] Location Advantages - The project is located in the mature and desirable Jing'an Danning area, known for its rich amenities and vibrant living environment [9][12] - The scarcity of new homes in core areas enhances the attractiveness of the Zhongjian New Community to potential buyers [9][21] Challenges and Market Dynamics - The developer, Zhongjian Second Bureau, faces challenges as it transitions from outer ring projects to high-end developments in the city center [12][14] - The pricing strategy at 146,800 CNY per square meter may lead to comparisons with nearby second-hand properties, putting pressure on the project's perceived value [14][16] - The "Six Policies" have increased market options, potentially diverting some buyers to properties outside the inner ring [16][18] Conclusion - The success of the Zhongjian New Community indicates a shift in the market, emphasizing the importance of product quality and location in attracting discerning buyers [20][21] - Developers in central areas must focus on delivering high-quality products to meet the expectations of experienced buyers [21]