Core Viewpoint - The outdoor sports brand Arc'teryx collaborated with artist Cai Guo-Qiang to hold a fireworks display named "Ascension Dragon" in the Himalayas, which has sparked environmental protection controversies, leading to the removal of promotional content from all of Arc'teryx's platforms [1] Environmental Impact - Critics argue that large-scale fireworks in alpine meadows can have significant negative environmental impacts that are difficult to control [1] - An environmental practitioner highlighted that the complex and fragile high-altitude ecosystem can be disrupted by large explosions, which can damage fungi on rocks that are essential for soil formation [1] Brand Philosophy - Arc'teryx, as a well-known domestic outdoor sports brand, has long promoted "environmental protection" and "love for nature" as core brand philosophies and has previously taken various measures to support environmental conservation [1]
始祖鸟在喜马拉雅山脉放烟花,网友热议
2 1 Shi Ji Jing Ji Bao Dao·2025-09-20 10:35