Sou Hu Cai Jing·2025-09-20 11:16Core Viewpoint - Jack Ma, the founder of Alibaba, is making a strong return to the company, with his direct involvement at the highest level in five years, indicating a potential shift in the company's strategic direction [1][4]. Group 1: Jack Ma's Activities and Influence - In recent months, Jack Ma has made several public appearances related to Alibaba's key strategies, including attending a private enterprise symposium and emphasizing the social responsibility of AI technology [2][5]. - Ma has shown a particular focus on AI, stressing that it should enhance human understanding rather than replace it, and has been actively seeking updates on AI projects from executives [4][7]. - The market has reacted positively to Ma's renewed involvement, with Alibaba's stock price rising by 5.28% on September 17, reaching a market capitalization of over 3 trillion HKD, and nearly doubling in price over the past 250 trading days [4][7]. Group 2: Company Strategy and Market Position - Alibaba is launching new initiatives, such as Taobao Flash Sale, to compete directly with rivals like JD.com and Meituan, indicating a proactive approach to market challenges [4][7]. - The company has adopted a new internal slogan, "MAGA" (Make Alibaba Great Again), reflecting a desire to reignite the entrepreneurial spirit within the organization [6][7]. - Alibaba's CEO, Wu Yongming, has emphasized the importance of continuous innovation and has announced a 50 billion RMB investment to support its e-commerce business against JD.com's expansion into the food delivery sector [7].