链动3+1：社交电商新引擎，解锁运营“躺赢”密码

Core Insights - The article discusses the significance of innovative business models in determining the success or failure of projects, highlighting the emergence of the "Chain Movement 3+1" model in the social e-commerce sector as a transformative approach [1] Group 1: Overview of the Chain Movement 3+1 Model - The Chain Movement 3+1 model introduces a "dynamic balance + profit sharing" concept, breaking the limitations of traditional social e-commerce models and fostering a new wave of development [1] - This model aims to achieve dynamic balance and shared interests among users, teams, and platforms, thereby enhancing engagement and creativity [1] Group 2: Issues with Previous Models - The previous Chain Movement 2+1 model faced significant challenges, including unclear contribution recognition leading to resource wastage and a breakdown in the earnings chain [3] - Frequent issues with "dead accounts" diluted the earnings of active users and weakened team cohesion [5] - A rigid reward mechanism discouraged lower-tier users and slowed earnings growth for higher-tier users, negatively impacting motivation [7] Group 3: Innovations in the Chain Movement 3+1 Model - The model incorporates a "sliding mechanism" that prioritizes new performance allocation to the weakest team members, promoting fairness in resource distribution [9] - A repurchase mechanism incentivizes users to complete designated repurchase tasks, with uncompleted rewards flowing into a platform bonus pool, thus enhancing user activity [11] - The model redefines contribution and profit positions, allowing users to view their earnings in real-time and fostering team motivation through weekly rotations of positions [13] Group 4: Reward Structures - The model features five major rewards: direct recommendation, team size, peer-level competition, contribution-based, and sliding rewards, addressing user needs throughout their lifecycle [15] - Direct recommendation rewards offer 20% commission on the consumption amount of each referred user, increasing with the number of referrals [17] - Team size rewards grow exponentially with the number of team members, encouraging collaboration [19] - Contribution rewards are linked to the contribution value, with higher contributions yielding greater rewards [23] - Sliding rewards increase with the number of sliding positions, enhancing overall earnings [25] Group 5: Impact on Stakeholders - For users, the model shifts the focus from "working for the platform" to "working for personal growth," ensuring that efforts are rewarded [28] - For teams, it transitions from a "hard push for new users" to "proactive management," fostering positive interactions and win-win cooperation among members [29] - For platforms, it moves from "relying on subsidies" to "self-driven growth," ensuring stable income and a healthy ecosystem for sustainable development [30]