Core Viewpoint - Despite the recent fluctuations in international gold prices, the demand for physical gold in the domestic market, particularly in Hangzhou, remains strong, with consumers actively purchasing gold jewelry and participating in promotional events [1][11]. Group 1: Market Demand - The physical gold market in Hangzhou is experiencing a surge in consumer interest, with long queues observed at local gold shops [3][5]. - A significant number of customers are waiting to purchase gold, indicating a robust demand despite the price volatility [8]. Group 2: Promotional Activities - The ongoing birthday celebration at the shopping mall has led to exclusive discounts and promotions at Lao Pu Gold, making purchases more attractive for consumers [11]. - The promotional offers include a discount of 100 yuan for every 1,000 yuan spent, along with additional electronic gift vouchers for higher spending thresholds [12][13]. - Customers can achieve discounts of approximately 10% to 11% when combining the promotional offers [13]. Group 3: Consumer Behavior - High-value purchases are being made, with some customers spending over 1 million yuan on gold jewelry, including wedding sets [10]. - The promotion has also led to increased sales in other categories, such as children's products, indicating a broader trend of consumer spending in the luxury segment [13].
金价震荡挡不住买金热情!杭州人又开始排队了,还有人豪掷百万囤黄金
Sou Hu Cai Jing·2025-09-20 11:59