Beijing North Star(SH:601588) Chang Sha Wan Bao·2025-09-20 14:28Core Insights - The opening of Changsha Beichenhui marks a significant upgrade in consumer experiences and services in the northern commercial area of Changsha [1][3] - Beichen Group has invested over 42 billion yuan in Changsha, with a total development area of 5.2 million square meters and tax contributions exceeding 7.87 billion yuan [3] Group 1 - The new commercial brand, Changsha Beichenhui, represents Beichen Group's strategic expansion in the Central China region [3] - The project features 24 new brands, including the first stores in Central China for WHATEVER COFFEE and "Er Yi" [3] - The integration of commerce and art is highlighted by a large public art installation created by renowned artist Zhang Zhanzhan and the first exhibition of "Wang Wang Mountain Little Monsters" in Hunan [3] Group 2 - The local government emphasizes the need for Changsha to develop into an international consumption center by introducing and nurturing new consumption formats and scenarios [3] - Beichen Group is encouraged to deeply integrate into Changsha's new consumption development strategy, enhancing resource input and creating a new hub for brand aggregation [3] - The initiative aims to promote commercial synergy and establish a new pattern along the "One River, Two Banks" concept [3]