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15万元级标配华为智驾,深蓝想让S07重回巅峰。
2 1 Shi Ji Jing Ji Bao Dao·2025-09-20 15:08

Core Viewpoint - The launch and large-scale delivery of the new Deep Blue S07 in Nanjing marks a significant milestone for the company, emphasizing its deep connection with the city and its strategic importance in the company's operations [1][2]. Company Developments - Deep Blue's chairman, Deng Chenghao, highlighted the historical ties between Deep Blue and Nanjing, noting that the first S07 model was produced at the Nanjing factory, which also received investment from the local industrial fund during its A-round financing [2]. - The Nanjing factory has officially become Deep Blue's first dedicated factory in China, alongside another factory in Thailand that commenced production in May [3]. - The new S07 model offers five variants with both range-extended and pure electric power options, priced between 156,900 to 173,900 yuan [4]. - The S07 is the first model in the 150,000 yuan price range to feature Huawei's advanced driving technology as standard [4]. Market Insights - User preferences indicate that appearance, space, and intelligent driving are the top three factors influencing car purchases, with over 30% of last year's Deep Blue buyers opting for Huawei's intelligent driving features [4]. - The penetration rate of intelligent driving in the 150,000 to 200,000 yuan segment is approximately 57% [5]. Production and Delivery - The Nanjing smart factory, which has a cumulative output value exceeding 80 billion yuan, is designed for high efficiency, achieving a production cycle of 102 seconds per vehicle [9][8]. - The factory supports over 3,000 customizable configurations, allowing for rapid adaptation to market demands through an AGV (Automated Guided Vehicle) system [10]. - Customers can expect to receive their S07 vehicles within 16 working days after placing an order via the app [10]. International Expansion - Deep Blue has recently begun its international expansion, with plans to launch new products in 15 overseas countries by September [11]. - The company aims to achieve sales of 100,000 units overseas by next year, with half produced domestically and half abroad [13]. - The strategy for international markets includes local production using local supply chains and KD (knock-down) assembly from China [12]. Leadership Changes - The appointment of Jiang Hairong as CEO, who has extensive experience from Huawei, is expected to enhance Deep Blue's marketing capabilities [13][14].