Guan Cha Zhe Wang·2025-09-20 15:08Core Viewpoint - The article highlights the shift in the global market for robotic vacuum cleaners, where Chinese companies have overtaken American firms, particularly iRobot, which was once a pioneer in this field. By the second quarter of 2025, the top five manufacturers will all be Chinese, collectively holding nearly 70% of the market share [1][4]. Market Share and Rankings - According to IDC, the top five robotic vacuum brands in 2025 will be Roborock (21.8%), Ecovacs (14.1%), Dreametech (13.1%), Xiaomi (10.2%), and Narwal Robotics (8.5%), with others making up 32.3% of the market [2]. - Roborock leads in several overseas markets, including Turkey, where its market share exceeds 50%. The company has seen a 65.3% year-on-year increase in North America, covering over 700 cities [3][4]. - Ecovacs has experienced a 35.9% year-on-year growth, focusing on a diverse product matrix and high-end markets, achieving a 14.1% international market share [3][4]. - Dreametech has captured the top position in Europe with a 25.5% market share, also showing strong growth in the Middle East, Africa, and North America [3][4]. - Xiaomi maintains a stable market share in the mid-range segment, leveraging brand recognition and cost-effectiveness in emerging markets [3][4]. - Yunji Smart has entered the top five globally with an 8.5% market share, focusing on low-penetration regional markets and differentiated strategies [4]. Growth and Innovation - The global robotic vacuum market has seen a 33% year-on-year increase in shipments, reaching 15.35 million units in the first half of the year [4]. - Chinese brands are not solely relying on price advantages; they are investing heavily in marketing and R&D. For instance, Ecovacs' R&D expenditure rose from 549 million yuan in 2021 to 1.34 billion yuan in the first three quarters of 2024 [5]. - The rapid product development cycle among Chinese manufacturers is evident, with new products being launched as frequently as every quarter [7]. Market Potential and Competition - Currently, only about 5% of households in China own a robotic vacuum, compared to approximately 15% in the U.S., indicating significant growth potential in the market [7]. - The entry of new players, including DJI and Midea, highlights the competitive landscape, with the market still considered a blue ocean despite the pressure on existing companies [7]. - The U.S. market remains the most profitable globally, prompting Chinese brands to focus on expanding their presence there, with channel expansion and operations being critical for success [7].