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15万元级标配华为智驾,深蓝想让S07重回巅峰
2 1 Shi Ji Jing Ji Bao Dao·2025-09-20 16:25

Group 1 - The new Deep Blue S07 was officially launched and delivered on September 19 at the Nanjing Smart Factory, which holds significant meaning as the factory's address corresponds to the internal development code for the S07 [2][4] - Deep Blue has a strong connection with Nanjing, as the local industrial fund participated in the company's A-round financing, and the first S07 rolled off the production line in Nanjing [4][6] - The Nanjing factory is now designated as Deep Blue's first exclusive factory in China, with plans for another exclusive factory in Chongqing [6] Group 2 - The new S07 offers five models with both range-extended and pure electric powertrains, priced between 156,900 and 173,900 yuan, and is the first model in its price range to feature Huawei's advanced driving technology [7][8] - Over 30% of last year's Deep Blue vehicle buyers opted for Huawei's driving technology, indicating a growing consumer preference for intelligent driving features [7] - The penetration rate of intelligent driving in the 150,000 to 200,000 yuan segment is approximately 57% [7] Group 3 - The Nanjing Smart Factory is a national-level 5G smart factory with a cumulative output value exceeding 80 billion yuan, established in 2022 and featuring high automation [10] - The factory supports over 3,000 personalized configuration options, utilizing AGV (Automated Guided Vehicle) systems for flexible production, allowing for rapid adaptation to market demands [10][11] - The average time from order to delivery for the S07 is currently 16 working days [11] Group 4 - Deep Blue's international expansion began with the S05 model, which has seen good sales in various countries, and the company plans to launch new products in 15 overseas markets in September [11][13] - The company aims to achieve a sales target of 100,000 units overseas by next year, with half produced domestically and half abroad [13] - Deep Blue's strategy includes local production using local supply chains and KD (knock-down) assembly methods for international markets [13] Group 5 - The appointment of Jiang Hairong as CEO, who has nearly 20 years of experience at Huawei, is expected to strengthen Deep Blue's marketing capabilities [14] - The company is focused on enhancing the S07's market position through strategic moves, including the integration of Huawei's driving technology and the establishment of exclusive manufacturing facilities [14]