变革之下，AI与出海成车企竞争新高地？|钛媒体刘湘明×中国长安汽车赵非

Core Insights - Changan Automobile is focusing on future-oriented strategies to adapt to the evolving automotive landscape, including the development of electric vehicles and smart technologies [2][6][14] - The company has invested over 40 billion yuan in the new energy sector over the past decade and plans to invest an additional 200 billion yuan in the next ten years to enhance its technological capabilities [3][18] - Changan is positioning itself as a leader in the automotive industry by embracing AI and forming strategic partnerships with major tech companies [4][19] Investment and Financial Strategy - Changan's investment in the core battery technology has led to the development of the "Golden Shield" battery, which emphasizes safety [3] - The company aims to achieve a sales target of 135.5 million vehicles by mid-2025, with a significant increase in new energy vehicle sales, which grew by 49.1% year-on-year [5][6] - Changan's global expansion strategy includes establishing a presence in over 100 countries and regions, with plans to invest over 10 billion yuan in overseas markets by 2030 [5][6][18] Technological Innovation - The "Beidou Tianshu" plan initiated in 2018 marks Changan's commitment to smart technology, leading to the launch of the new intelligent brand "New Changan·New Safety - Tianshu Intelligent" [4][6] - The company is actively developing autonomous driving technologies and has plans for future products, including flying cars and humanoid robots [4][28] - Changan emphasizes the importance of user-centric innovation, aiming to integrate AI into its vehicles to enhance safety and user experience [17][19] Organizational Culture and Leadership - Changan's leadership under Zhao Fei focuses on a pragmatic and open management style, promoting a culture of meritocracy and innovation [9][25] - The "Tianfang Yetan" plan encourages employees to set ambitious goals, fostering a competitive environment that drives performance [25][26] - The company is committed to retaining talent by creating a positive work environment and offering equity incentives [25][26] Market Position and Future Outlook - Changan aims to differentiate itself in a competitive market by focusing on unique user insights and product definitions [29][30] - The company recognizes the need for long-term strategies in a rapidly changing industry, emphasizing the importance of sustainable growth [33] - Changan's goal is to become a world-class automotive brand, leveraging its historical strengths and adapting to new market demands [6][30]