Tai Mei Ti A P P·2025-09-21 00:29Core Viewpoint - The domestic large hybrid SUV market is experiencing explosive growth, with most independent brands launching their "9 series" SUVs, leading to intensified competition [2][3]. Group 1: Product Launch and Features - GAC Trumpchi officially launched the Xiangwang S9 Qiankun on September 19, with a starting price of 229,900 yuan and a limited-time exchange price range of 219,900 to 249,900 yuan [2]. - The Xiangwang S9 Qiankun is positioned as a plug-in hybrid SUV aimed at family users, featuring a 1.5T plug-in hybrid system and dual-motor four-wheel drive, with a maximum engine power of 118 kW and a combined motor output of 250 kW [2][3]. - The vehicle is equipped with a 44.5 kWh large-capacity battery, achieving a pure electric range of 252 kilometers and a comprehensive range of 1,200 kilometers under CLTC conditions [2]. Group 2: Intelligent Driving and User Experience - The intelligent driving system, Huawei QianKun ADS 4, is a key differentiator, featuring 192-line lidar, three 4D millimeter-wave radars, and 11 cameras, supporting full-scene "parking to parking" navigation [3]. - The vehicle's cabin features a six-screen interactive system, including a 27-inch W-HUD, a 15.6-inch central control screen, and a 17.3-inch rear entertainment screen, enhancing user interaction [3]. - Comfort features include a zero-gravity passenger seat with leg support, electric angle adjustment and heating/cooling for the rear seats, and extensive sound insulation materials to reduce noise [3]. Group 3: Market Strategy and Competitive Position - GAC Trumpchi aims to penetrate the "9 series" SUV market with a pricing strategy below the expected price, leveraging Huawei's intelligent systems to create a competitive edge [3][4]. - The collaboration with Huawei and CATL is expected to enhance the product's advantages in intelligent driving algorithms and battery safety performance, although the brand must build user reputation for market breakthrough [4].