Core Viewpoint - The recent South Korean drama "The Storm Circle," starring Jun Ji-hyun and Kang Dong-won, has sparked controversy due to certain dialogues and scenes that have led to a strong backlash from Chinese viewers, resulting in a significant drop in its ratings on Douban to 4.2 points [1] Group 1: Controversy and Backlash - The dialogue "Why does China prefer war?" and the depiction of "Dalian, China" as dilapidated shantytowns have triggered strong resistance from Chinese netizens [1] - The portrayal of antagonistic characters using Chinese language has further fueled the outrage among viewers [1] Group 2: Brand Impact - The official Weibo account of La Mer has deleted all posts related to Jun Ji-hyun, indicating a potential impact on brand reputation [1] - The luxury brand Piaget, which Jun Ji-hyun endorses, has also removed advertising content featuring her, reflecting the negative sentiment towards the actress [1] - Netizens are demanding contract terminations with brands associated with Jun Ji-hyun, emphasizing that "anti-China artists should not be accepted in the Chinese market" [1] Group 3: Background on Jun Ji-hyun - Jun Ji-hyun, born Wang Ji-hyun on October 30, 1981, in Seoul, South Korea, is a well-known actress and model, having starred in popular dramas and films such as "My Sassy Girl" and "You Who Came from the Stars" [1]
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2 1 Shi Ji Jing Ji Bao Dao·2025-09-21 00:23