排名第44，东鹏饮料连续四年登榜凯度BrandZ中国品牌百强榜

Core Insights - The 2025 Kantar BrandZ Top 100 Most Valuable Chinese Brands list was released, showing a total brand value of $1.21 trillion, with a growth rate of 25% in a complex macroeconomic environment [1] Company Performance - Dongpeng Beverage has been listed for four consecutive years, significantly rising 25 places to rank 44th, with a brand value of $4.218 billion and a growth rate of 73%, making it the third on the growth list [4] - In 2024, Dongpeng Beverage achieved a total revenue of 15.84 billion yuan, a year-on-year increase of 40.63%, and a net profit of 3.327 billion yuan, up 63.09% [7] - For the first half of 2025, Dongpeng Beverage reported revenue of 10.737 billion yuan, with its flagship product Dongpeng Special Drink growing at 21.97% to achieve revenue of 8.361 billion yuan, and Dongpeng Water achieving a remarkable growth rate of 213.71% [10] Brand Strategy - The Vice President of Dongpeng Beverage, Jiang Weiwei, emphasized the importance of brand visibility, sales increase, and loyalty through a three-dimensional approach to "traffic" [5] - The company utilizes product display as a key marketing strategy, transforming shelves and coolers into advertising spaces, and employs digital systems for optimal resource allocation [5] - Dongpeng Beverage enhances brand awareness through strategic partnerships with major events like the World Cup and by utilizing various advertising platforms [6] - The company has developed a precise marketing strategy targeting specific consumer groups, which has proven effective in building brand loyalty and increasing repurchase rates [6] Industry Context - The growth of Dongpeng Beverage reflects a broader trend in the Chinese consumer brand landscape, transitioning from "scale expansion" to "value leadership" [10] - The resilience and innovative strategies of Chinese brands are highlighted as they adapt to a more mature economic environment, aiming to strengthen their competitiveness in the global market [10]