界面荐书 | “姿态比话术更重要”

Group 1 - The core issue is not the pre-made dishes themselves, but the brand's arrogance and flippancy in response to consumer concerns, which has led to a public relations disaster [1][2] - Consumers today seek equal dialogue with brands rather than being passive recipients, highlighting the importance of transparency and honesty in communication [2][16] - Effective crisis management requires genuine engagement with consumer concerns rather than superficial apologies or humor that may trivialize the issue [1][2] Group 2 - The concept of "trust economy" in the restaurant industry emphasizes that consumers are willing to pay a premium for brands that communicate honestly and transparently [2] - Public relations should be integrated into the brand's daily operations rather than being a reactive measure to crises [2][13] - The importance of understanding consumer psychology and the shift towards a more participatory relationship between brands and consumers is critical for modern marketing strategies [16][26]